Pickleball, Tennis & Fitness
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30 Years
A highly accomplished leader, athlete, and coach with repeated success guiding sizable teams and projects. Result-driven with a dedicated commitment to upholding integrity, accountability, and responsibility. Talent for creating successful work culture, upgrading skill sets, and launching team spirit.
My Journey
Over the last 30 years in the tennis industry, I was in the top 30 ITF and top 400 ATP. I also played in the Davis Cup for 8 years. Throughout my time I owned a tennis academy called JM Tennis Maker and then pivoted to college athletics for Longwood University as D1 College Director of Tennis. I have earned many certifications from the PTR including Master of Tennis Performance. Currently, I am a private tennis and pickleball coach as well as a full-time Scrum Master with Markel Inc.
I have published my first book, “Results Generate Results” available on Amazon which provides examples of how to create a measurable process for learning and growth in your game. This book is not based on technique but serves as a guide to learning how to perform, test, and deploy decisions during the training process and in matches. It utilizes data management and the Agile process with ample content directed toward racket sports, but can also be applied to other sports.
As for my Pickleball career, I began my journey in March 2022 and have become consistently a top finisher in both Pro Tour Associations. In 2023 I got my first gold medal at the APP Atlanta, two silver medals at the APP Sunmed Punta Gorda & St Louis Open against Hunter Johnson plus two more bronze medals in APP Mesa and New York. When it comes to the PPA tour I have competed against Tyson McGuffin, placing 5th at the PPA tournament n2grate DC Open. I also had the challenge of playing Ben Johns at the Baird Wealth Management Texas Open in the quarter-final. This 2024 was able to reach the quarter-final at the North Carolina beating Jack Sock, Tyler Loong, and Juame Martinez Vich.
Competing at this high level has propelled my pickleball career forward, in 2023 I finished top 3 in APP, and top 20 in singles (DUPR). My current rating is 6.68 in singles and 5.84 in doubles. I will continue to deliver value to my game and plan to climb the ranks with the goal of becoming the best in the world.
Most recently, I am proud to have become certified by the Professional Pickleball Registry as a Certified Professional Trainer. In addition to playing professionally, I provide training in tennis, pickleball, and fitness utilizing the "JMAX" methodology. I am here to help you reach your tennis and pickleball goals. VAMOS!
"Maybe it's just about being willing to open up to yourself, hold an intimate conversation and become vulnerable in order to grow".
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Jhonnatan Medina Alvarez
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PASSION, DISCIPLINE & DETERMINATION
DigiMAX Virtual Services
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Training based on data management and the agile process to create a measurable process for your tennis or pickleball growth
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Based on my book, "Results Generate Results"using the Sports Data & Agility Pathway
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Applicable to all areas to advance your game
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Examples of services offered:
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Video analysis​
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Match review
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Personalized planning
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College tennis etiquette
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Ryan Millman
"Within a year of training with the MAX I when from a 4.0 player to winning my first 5.0 gold APP tournament to winning pro qualifiers and even getting my first pro main draw victory. I could not have achieved these results without Jhonnatan. There is no better coach or trainer."
Maria Lopez
"I have known Jhonnatan for over 30 years, as a friend, mentor, and colleague. The value and experience he brings not only as an athlete, coach, and business leader is unmatched. His work ethic, professionalism, and intrinsic mindset separates his work from others. He has experience at the highest level of sports, and will add tremendous worth to your game, on and off the court."
Bernly Bressler
"JMA has dramatically improved my tennis game as well as my mental fortitude. I value our relationship both on and off the court and would follow him anywhere. I am thankful to know him as a coach,mentor and friend."
" Only you have the power to shape yourself "''
Jhonnatan Medina Alvarez
